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STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

 

Daily Roundup for 2008-04-16

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. Brands Partner

Daily Roundup for 2008-04-14

Is Yahoo Right to Resist Microsoft? Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share. Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light

Daily Roundup for 2008-04-10

Eyeing Prices as Search Keeps Growing – eMarketer Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click

Daily Roundup for 2008-03-09

The Lives We Lead; The Things We Do – TheFunded.com Silicon Valley is where most everyone’s goal is to be wildly successful in changing the world – creating a runaway success and being rewarded with a big payday. All know the odds, and the daily struggle of insatiable demands for the next big thing with the very least investment, and industry-wide contempt for those who have failed. Despite this, all are driven to grasp for the shiny brass ring that’s always, though sometimes

Daily Roundup for 2008-03-04

Ask.Com Not Planning to Scrap Search: Source – New York Times Online search site Ask.com is not getting rid of its specialized search technology, a source familiar with the matter said on Friday, saying a blog report to that effect was incorrect. Analysts cited a report in Silicon Alley Insider on Friday as one of several factors that led shares 7 percent lower in Ask.com’s parent, IAC/InterActiveCorp. Executives Must Realize and Learn the Power of Social Media Senior marketi

Daily Roundup for 2008-02-25

Microsoft’s Yahoo Bid Ruffles China’s Alibaba – WSJ.com Alibaba Group, the Chinese Internet company part-owned by Yahoo Inc., has hired advisers to help it negotiate for expanded management independence in the event its U.S. partner is acquired by Microsoft Corp., a person familiar with the situation said. US Retail E-Commerce Set for Growth – eMarketer eMarketer predicts that online retailers in the US will ring up over $100 billion more in sales in 2012 than they did in 200

Daily Roundup for 2008-02-11

Would Microsoft-Yahoo! Mean More Competition? – eMarketer On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to simplify the US search market share race. The combined firm would be second in online ad revenues to No.1 Google, and ahead of AOL. In 2007, Google rang up nearly $6 billion, while Yahoo! had about $3.4 billion and MSN had $1.4 billion net revenues. McAfee’s New Secure Web Platform Steers Millions of Consumers to the Secure Internet McAfee, Inc. t

Daily Roundup for 2008-02-06

It has been a big week of news related to Microsoft’s unsolicited bid for Yahoo!. Today, I thought I would try to provide you with a link to series of articles and analysis on this big Internet development. Little Reason To Shout Yahoo! – Allan Sloan Most of the talk about Microsoft’s hostile offer for Yahoo has focused on whether the deal could tip the scales in the battle for Internet dominance. Today, I’d like to steer the conversation to something a little more basic tha

Microsoft offers to buy Yahoo! for $44.6 billion in cash, stock

Microsoft has decided to step it up! Today, Microsoft offered to acquire Yahoo! for $44.6 billion. This is a 62% premium over yesterday’s closing price. Many industry experts, including Scot Wingo, have long rumored that both Microsoft and Yahoo! were both considering acquiring eBay whose battered stock price has increasingly made it an attractive acquisition target. As recently as three weeks ago, Yahoo! was rumored to be in discussions to buy eBay. With Yahoo!’s recent c

Daily Roundup for 2007-12-14

Technology Review: Microsoft buys Multimap for undisclosed amount Microsoft Corp. said Wednesday it has acquired a United Kingdom online mapping company to enhance its existing Windows Live Web-based services.The software maker did not say what it paid for Multimap, which provides street-level maps, travel directions and local information. Multimap also offers hotel and restaurant-booking services and builds private-label mapping tools for companies, including Hilton Hotels a

Google is an advertising cheapskate!

What is the most valuable brand in the world? Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate! …and "that’s a good thing" as Martha Stewart likes to say. There are a whole bunch of factors that have combined to drive Google’s amazing success, but an aggressive advertising spend is not one of them. To put it into perspective for you, let me first share with you how much Google’s big competitors spent on marketing and sales last year.

 

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