US direct marketers may reduce their media budgets this year, judging by Target Marketing’s "Media Usage Forecast" report. Nearly one-quarter of respondents surveyed in January 2008 said they would reduce their media budgets compared with last year. The n
Yahoo Inc, still fending off a $41 billion takeover bid by Microsoft Corp, unveiled a cell phone tool on Tuesday that lets users keep up with their favorite topics using dynamic bookmarks. OnePlace, to be launched in the second quarter, allows users to ma
Microsoft Corp., the world’s largest software maker, will begin selling Web-based programs to smaller customers, countering a challenge from Google Inc. more stories like this * Ahead of the Bell: Next for Yahoo? * Yahoo rejection of Microsoft bid puts pl
Mozilla Corp.’s Firefox owned more than 17% of the Web browser market in February, the fourth consecutive month that the open-source browser has boosted is share, a Web measurement company said Sunday. According to Net Applications Inc., Firefox accounted
Facebook Inc. has hired Google Inc. veteran Sheryl Sandberg to serve as its chief operating officer, a move by the social-networking start-up to further buttress its management amid a push to expand its operations and make more money from the popular site
Ask.com announced an internal restructuring that eliminates 40 jobs as well as plans to turn back the search engine’s focus to better answering search queries posed as questions. The job cuts, which amount to roughly 8% of the company’s existing work forc
Creating a feed is not enough – not if you want people to read it. You need to let people know that your feed exists and try to get them to subscribe to it. Promoting a feed is similar to promoting a Web site or an e-mail newsletter. You have to work at i
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