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STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

 

Daily Roundup for 2008-04-17

Targeting, Ad Network Spending Increase – eMarketer More than nine out of 10 US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media’s "Ad Network Study 2008." Nearly three-quarters of respondents said that they planned to spend more with ad networks in 2008 than they did in 2007. ISPs meddled with their customers’ Web traffic by Robert McMillan, IDG News Service In a paper, set to be delivered Wednesda

Daily Roundup for 2008-04-16

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. Brands Partner

Daily Roundup for 2008-04-14

Is Yahoo Right to Resist Microsoft? Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share. Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light

Daily Roundup for 2008-04-10

Eyeing Prices as Search Keeps Growing – eMarketer Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click

Daily Roundup for 2008-04-08

Just What We Needed, Google on Speed – Google Everflux Is it just me or has Google gone into overdrive? As a professional full-time online marketer I have to keep my mind firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz put together. Like any professional marketer, I monitor my numerous keywords on a daily basis – especially my major targeted keyword phrases that bring

Daily Roundup for 2008-04-07

Busting a Rogue Blogger Of the many blogs born last May, Patent Troll Tracker seemed as innocuous as any. Its focus: the obscure but controversial subject of "patent trolls," a derogatory term used to describe businesses that make money by purchasing patents and then suing big companies for infringement. The author was clearly no fan of the practice, but his or her identity was a mystery. The "about me" section of the blog noted that the writer was simply "a patent lawyer try

Daily Roundup for 2008-04-04

Google’s Gamble Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer. The debate was launched after a Mar. 26 report from researcher comScore (SCOR) showed a decline in the number of clicks from the prior month on Google’s search-related ads. According to the research firm, clicks on ads declined 3% in February from the prior month and were up just 3% compared to last year. S

Daily Roundup for 2008-03-31

How To Create Your Own Wikipedia Page – Search Engine Guide Blog Most savvy SEOs know that Google is placing an increased weight on links from “authority” websites. Wikipedia, a free internet encyclopedia that can be edited by any user, is certainly one of the top authority websites in the eyes of Google and I´m certainly not the first SEO to observe that an awful lot of Wikipedia pages are currently ranking quite highly in the SERPS. Many of you likely have tried to place y

Daily Roundup for 2008-03-25

Region’s Venture Capital Rank Slips – washingtonpost.com Regions of the West Coast and Midwest moved ahead of Washington as top destinations for venture capital in recent years, as the local venture economy grew more slowly than the national average, a Washington Post analysis shows. In 2001, the year the technology bubble popped, Washington ranked sixth among top destinations for venture capital, after Silicon Valley, New England, the New York metro area, Texas and the Sout

Daily Roundup for 2008-03-21

Report ranks Washington and Baltimore hotbed for investors – Washington Business Journal: The Washington and Baltimore region was the nation’s fifth fastest-growing area for venture capital funding in the last decade, according to a report released Tuesday. In 2007, 180 Washington and Baltimore companies received nearly $1.3 billion in venture capital backing, the MoneyTree Report by PricewaterhouseCoopers, Thomson Financial and the National Venture Capital Association said.

Daily Roundup for 2008-03-19

Woman to record industry: Stop spying A woman who claims the recording industry’s anti-music piracy campaign threatens and intimidates innocent people has filed a new complaint accusing record companies of racketeering, fraud and illegal spying. Startup RatePoint bets that people want user reviews refereed – Technology Review One of the great things about the Internet is the way people post reviews on just about anything you are considering trying, whether it is a movie, a ne

Daily Roundup for 2008-03-15

HiveLive secures $5.6 million HiveLive Inc., a Boulder-based company that integrates social and information networks, secured $5.6 million in venture financing from Grotech Capital Group and current private investors. Joseph Zell, a general partner with Grotech, will take a seat on HiveLive’s board of directors. ID Security: Secure E-Commerce From First to Final Click What’s most important to consumers when making a purchase online? Personal identity. Consumers are taking mor

Daily Roundup for 2008-03-13

Direct Marketers Bullish on Online Ads – eMarketer US direct marketers may reduce their media budgets this year, judging by Target Marketing’s "Media Usage Forecast" report. Nearly one-quarter of respondents surveyed in January 2008 said they would reduce their media budgets compared with last year. The n Yahoo activates smart mobile bookmarks – Reuters Yahoo Inc, still fending off a $41 billion takeover bid by Microsoft Corp, unveiled a cell phone tool on Tuesday that lets u

Daily Roundup for 2008-03-12

Pay-per-click Spyware and Other Scams: Tips on avoiding and detecting If you thought click fraud was bad, consider this: your Google AdWords, Yahoo! Search Marketing ads and Microsoft adCenter accounts are new targets for spyware applications, hackers and scam artists. If thieves obtain access to your pay-per-click account, they are in complete control of your pay-per-click activity and could place ads on their behalf but charge your account for them. Wikipedia founder defen

Daily Roundup for 2008-03-11

How to save money running a startup (17 really good tips) The HowTo team at Mahalo has been an amazing surprise effort. We didn’t plan on making howto articles, but when we built various how to search pages we realized that many howto articles were, well, lacking. So, we started building select ones where we thought we could help. This one on how to save money is very good. I’ve got a bunch of tips on how to do this for business. Facebook CEO’s Keynote Turns Into a Mess in T

Daily Roundup for 2008-03-10

Come for brunch. Bring billions. – Los Angeles Times The Internet bubble of the late 1990s ended with a painful pop. When today’s young entrepreneurs get together, the only bubbles they see are in their mimosas. Even as the rest of the business world frets about the gloomy economy, Silicon Valley is living the high-tech high life. Nowhere is that more evident than at Founders Brunch, a private, invitation-only gathering where new-boom kids and industry veterans pick up whisp

Daily Roundup for 2008-03-09

The Lives We Lead; The Things We Do – TheFunded.com Silicon Valley is where most everyone’s goal is to be wildly successful in changing the world – creating a runaway success and being rewarded with a big payday. All know the odds, and the daily struggle of insatiable demands for the next big thing with the very least investment, and industry-wide contempt for those who have failed. Despite this, all are driven to grasp for the shiny brass ring that’s always, though sometimes

Daily Roundup for 2008-03-08

Jeremy Siegel on Politicians, Prices and a Potential ‘Buying Opportunity of the Decade’ – Knowledge@Wharton The U.S. Presidential race has reached a critical juncture. The Republicans have a confirmed nominee in John McCain; as for the Democrats, Hillary Clinton has bounced back, while Barack Obama retains a marginal lead in terms of delegates. How the presidential race evolves will be shaped in part by the increasingly worrisome state of the U.S. economy. Consumer prices are

Daily Roundup for 2008-03-07

Sites With Anti-Fraud Sign Still Flawed – The Associated Press When a small padlock appears in the corner of your Web browser’s address bar or the entire bar turns green, it seems like a powerful signal you’re safe to proceed. But experts say the SSL certificates those green lights signify — digital stamps of approval that Web sites buy to prove they’re running a legitimate business and can send and receive encrypted data safely — don’t provide the safety they seem to. "The

Daily Roundup for 2008-03-06

The Tipping Point—Web Logo Style The other day, a friend who runs a small business lamented that his Web site wasn’t worth the trickle of business it brought in. Something told me he’s not alone. In fact, some estimates have found the majority of small-business Web sites fail to generate revenue. Which is too bad, because I think that entrepreneurs like my friend make a mistake by blaming the site itself, or even the medium of the Web. The problem, in my view, is not the sit

 

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