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Steven Woda

With New Technology, Start-Ups Go Lean – WSJ.com

New businesses are getting off the ground with nearly half as many workers as they did a decade ago, as the spread of online tools and other resources enables start-ups to do more with less. The change, which began before the recession, may be permanent, according to some analysts.

With my first venture in 2000, buySAFE, we raised millions of dollars of financing before writing our first line of code. With my most recent venture, uKnow.com, we built our product, acquired bunches of customers, and earned hundreds of thousands in revenue well before we ever started our Series A fundraise.

Why? Because you can do more with less these days. Good stuff.

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