The eMarket for Lemons and The University of Maryland

As always, it was a terrific experience for me. The students were extremely prepared, and they had definitely done their homework on buySAFE, information asymmetry, and the ecommerce marketplace in general. If you ever want to get an excellent sense of how well your marketing efforts are working or how well you are educating the market about your solution, I highly recommend inviting a couple hundred college students to study your product or service and let them give you feedback. I loved it!

Read more about Dr. Guodong (Gordon) Gao >>

#eCommerceEconomics #UniversityofMaryland #eMarketforLemons #MarketforLemons #BondedMerchant #SuretyBonds #eBay #GordonGao #RobertHSmithSchoolofBusiness #PeterWeiss #MingfengLin #BondedSeller #buySAFE #SteveWoda #Wharton #InformationAsymmetry