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  • Steven Woda

How to Recruit a Great Programmer as a Partner |

So you have the next great technology business idea, but you don't have a background in programming. You'll need to recruit a programmer who not only can design, write and test online and mobile code, but also share your passion and bring your vision to life. Your initial idea might be to hire a consultant or outsource those duties, but you may want to consider bringing on a software developer as a partner. Hiring a software developer as an employee isn't always easy. Due to the proliferation of companies seeking web and mobile application developers, the best programmers are in high demand, says Amy Hoover, executive vice president and partner at Atlanta-based Talent Zoo, an advertising, marketing and technology recruitment service. And, if, like most startups, you don't have the resources to pay a great software engineer a salary on par with what a company like Google can pay, then you're probably at a disadvantage. Software engineer salaries in the U.S. can range from $53,000 to more than $140,000 per year, according to

If you are a tech entrepreneur, but you don't know how to code, you are going to have to recruit a few folks to your cause to help you get your business up and running. This is not easy to do! I have been a tech entrepreneur for more than a decade and this is easily one of the greatest challenges for non-coders.

This article provides a few ideas for how to tackle the challenge. Good stuff.

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