These guys are creative; they have been in the trenches themselves (multiple times!); they have been successful (multiple times!); and most of all, they like working with entrepreneurs because they are entrepreneurs.
I have had the pleasure of working with and knowing lots of technology investors, and along the way, I have learned a thing or two about who you want to try and work with (and what you want to avoid). These guys are good. Period. In addition, their holiday video is brilliant, low-cost, and fun, and it highlights their strengths in an intangible, yet powerful manner.
Let me share one quick story that illustrates why I like these guys so much. Although they won't likely remember it, both Howard Morgan and Josh Kopelman provided me with a helping hand while I was trying to get buySAFE launched back in 2001. I was introduced to Howard via a mutual friend, John Tedesco, and Howard offered to meet with me in NYC and provide me with feedback on my business plan. At the time, the venture was called BondMyAuction. I was not ready for primetime, and yet, Howard spent two hours listening to me and coaching me on how I could improve my plan. Howard also introduced me to Josh Kopelman. At the time, Josh was an executive at eBay because he had recently sold his business, Half.com, to the ecommerce giant. For no reason other than to be helpful to me, Josh also spent almost two hours on the phone giving me feedback and advice on how to proceed.
I will be forever grateful for their assistance since I was no more than an aspiring entrepreneur with a paper napkin business plan. Their help was both gracious and inspiring. In many ways, they (along with a few others like them) gave me the extra motivation and confidence that I needed to stick it out through the inevitable challenges of getting a business launched. Since then, I have tried to return the favor with other aspiring entrepreneurs because of their good example (although I am quite sure that I could never be as helpful as they were for me).
Again, check out First Round Capital's holiday video, and I think you will agree with me. These guys are authentic, and entrepreneurs clearly have good reason to want to work with them.
Nice job Howard and Josh! For everyone else, enjoy! http://holiday.firstround.com/