Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer. The debate was launched after a Mar. 26 report from researcher comScore (SCOR) showed a decline in the number of clicks from the prior month on Google’s search-related ads. According to the research firm, clicks on ads declined 3% in February from the prior month and were up just 3% compared to last year. Some analysts cautioned investors against buying additional Google (GOOG) shares; Google’s stock declined 3% on Mar. 27, to $444.
Mashups–online applications that combine data and tools from different websites–are becoming increasingly useful. Although they started out as simple consumer programs, such as a tool that placed housing listings from Craigslist onto Google Maps, mashups have grown in complexity and are becoming popular with corporations, too. As a growing number of tools are released to help people easily build mashups, experts are also taking a look at how to head off the security risks.
Cybercrime experts from around the world will meet in Europe this week to discuss how governments should counter attacks aimed at crippling the Internet and hitting users with data loss, identity theft and fraud. Taking the lead in the fight against computer-related crime is Estonia, the Internet-savvy Baltic country that came under a wave cyber attacks last year that paralyzed many of its businesses and institutions.
Will eBay sell Skype to Google? It’s no secret that many in Silicon Valley regard eBay’s 2005 acquisition of the telephony service as a $2.6 billion misstep. But new rumors, reported late Tuesday night on TechCrunch, suggest that eBay may be negotiating Skype-related partnerships with Google or even selling it outright.