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  • Steven Woda

Daily Roundup for 2008-01-30

eBay’s PayPal Unit Acquires Fraud Sciences Ltd.

eBay’s online payment service PayPal agreed to acquire Fraud Sciences Ltd. in a cash transaction worth approximately $169 million. Fraud Sciences is a privately-held Israeli company with expertise in online risk tools.

Save $11.6B with these click fraud safety nets – iMedia Connection

As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts’ CEO explains what’s hurting the PPC industry and how to fight back. Imagine every time you launch a browser to conduct a search you receive the following message: "Warning: searching online may result in the loss of personal information and even your identity. Proceed at your own risk." While this isn’t our reality yet, these flags might become commonplace if a growing crowd of sophisticated, unscrupulous fraudsters get their way.

Who Doesn’t Use the Internet? – eMarketer

More than you might think. US consumers generally enjoy widespread Internet access. While the Web was once the playground of affluent early adopters, the demographic profile of the US Internet user now resembles that of most Americans.

PayPal infallibility? eBay bidders weigh up online financial weapon

The best-known internet auction site is on the verge of taking bids for itself: but online giants from Amazon to Yahoo are reportedly eyeing eBay as much for its online settlement service, PayPal, as for its seemingly recession-proof auction traffic. Already widely used for payments beyond the virtual saleroom, PayPal may soon join the battle to bring secure cash payment to transactions and transactors traditional plastic cards can’t reach.

7 Tips for Boosting Web Form Conversions

Whether your site is lead-generation or retail, you probably have a form somewhere. Here are some basic things you can do to optimize your forms.

Spotted in the wild: Home router attack serves up counterfeit pages – The Register

A security researcher says he has observed criminals using a new form of attack that causes victims to visit spoofed banking pages by secretly making changes to their high-speed home routers. According to Symantec researcher Zulfikar Ramzan, the attack changes a router’s settings controlling the domain name system server that translates domain names like into numerical IP address.

#DailyRoundup #Symantec #Bookmarks #ClickFacts #eBay #ZulfikarRamzan #SteveWoda #FraudSciences #WebFormConversions #PayPal #ClickFraud #MichaelCaruso

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