- Steven Woda
12 Business Blogging Shortcuts for Time-Crunched Marketers
After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) about business blogging and content creation, one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. It's a common refrain, and this wasn't the first time we'd heard the complaint. But over the years, we've figured out some creative ways to keep our blog fed with content even on days that are jam packed with meetings, weeks with days lost to vacations and holidays, and times when we're just plain not feelin' it. Because we really want our readers to adopt business blogging as part of their daily (or weekly, depending on your competitive needs!) regiment, we'd like to share with you some of the tactics that can save you some significant time when creating blog content. We still recommend writing pieces that are further outside your comfort zone and really require that you set aside time for critical thinking. But for those days when you just don't have the time for it, these tactics will help you publish valuable content to your blog and keep your content creation machine chugging along at a consistent rate.
Good advice here. A blog can be very valuable on the SEO front and in positioning your company as a subject matter expert. Every company should make it a part of their weekly routine to write at least one, simple blog post per week. Again, good advice.