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STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

 

Daily Roundup for 2008-04-16

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. Brands Partner

Daily Roundup for 2008-04-04

Google’s Gamble Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer. The debate was launched after a Mar. 26 report from researcher comScore (SCOR) showed a decline in the number of clicks from the prior month on Google’s search-related ads. According to the research firm, clicks on ads declined 3% in February from the prior month and were up just 3% compared to last year. S

Daily Roundup for 2008-03-19

Woman to record industry: Stop spying A woman who claims the recording industry’s anti-music piracy campaign threatens and intimidates innocent people has filed a new complaint accusing record companies of racketeering, fraud and illegal spying. Startup RatePoint bets that people want user reviews refereed – Technology Review One of the great things about the Internet is the way people post reviews on just about anything you are considering trying, whether it is a movie, a ne

Daily Roundup for 2008-03-10

Come for brunch. Bring billions. – Los Angeles Times The Internet bubble of the late 1990s ended with a painful pop. When today’s young entrepreneurs get together, the only bubbles they see are in their mimosas. Even as the rest of the business world frets about the gloomy economy, Silicon Valley is living the high-tech high life. Nowhere is that more evident than at Founders Brunch, a private, invitation-only gathering where new-boom kids and industry veterans pick up whisp

Daily Roundup for 2008-03-03

Lessons in building a better widget By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected. In helping brands develop widget presences, I can say that for brand managers and agencies alike, the first time through can be an emotional roller coaster. Early in the process, brainstorming sessions are filled with far-flung, fantastic ways to bring en

Daily Roundup for 2008-02-29

New York Comes to Silicon Valley The relationship between the venture capitalists of Sand Hill Road and the securities firms and power investors of Wall Street has long been a cozy one. VCs hoping for a return on their investments will need banks eventually, while Wall Street needs VCs to nurture the most promising startups until they’re ready to go public. Or do they? Lately, some of New York’s biggest players have been cherry-picking the best pre-IPO investments for thems

The eMarket for Lemons at The Wharton School

I had the opportunity to speak at The Wharton School, University of Pennsylvania last week about an article that Dr. Eric Clemons recently authored for the Journal of Management Information Systems, "An Empirical Investigation of Third-Party Seller Rating Systems in E-Commerce: The Case of buySAFE". My presentation was focused on marketplace economics and specifically about information asymmetry, signaling, the "Market for Lemons" concept, and buySAFE. In addition, I was ab

Daily Roundup for 2008-02-11

Would Microsoft-Yahoo! Mean More Competition? – eMarketer On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to simplify the US search market share race. The combined firm would be second in online ad revenues to No.1 Google, and ahead of AOL. In 2007, Google rang up nearly $6 billion, while Yahoo! had about $3.4 billion and MSN had $1.4 billion net revenues. McAfee’s New Secure Web Platform Steers Millions of Consumers to the Secure Internet McAfee, Inc. t

Daily Roundup for 2008-01-30

eBay’s PayPal Unit Acquires Fraud Sciences Ltd. eBay’s online payment service PayPal agreed to acquire Fraud Sciences Ltd. in a cash transaction worth approximately $169 million. Fraud Sciences is a privately-held Israeli company with expertise in online risk tools. Save $11.6B with these click fraud safety nets – iMedia Connection As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts’

Daily Roundup for 2008-01-25

How to Reduce Web ‘Purchase Anxiety’ – bMighty.com From proof of privacy protection to effective testimonials to constructive follow up, here are 8 tips to make visitors feel more comfortable buying from your site. You know that moment when you’re thinking about buying something, but you’re just not sure if you should pull out your wallet? That’s "purchase anxiety." Most people feel it at some point, especially when they’re buying a big-ticket item. Or when they’re buying som

Daily Roundup for 2008-01-03

Product Blocks Click Fraud in Real Time Click Forensics, Inc., a provider of click fraud prevention solutions, recently announced the availability of Click Forensics for Publishers. The new product allows online publishers and ad networks to automatically block sources of click fraud and poor-quality traffic from hitting pay-per-click (PPC) advertisements running on their sites, according to the company. Similar to a spam filter, the product filters out click fraud and other

Daily Roundup for 2007-12-14

Technology Review: Microsoft buys Multimap for undisclosed amount Microsoft Corp. said Wednesday it has acquired a United Kingdom online mapping company to enhance its existing Windows Live Web-based services.The software maker did not say what it paid for Multimap, which provides street-level maps, travel directions and local information. Multimap also offers hotel and restaurant-booking services and builds private-label mapping tools for companies, including Hilton Hotels a

The eMarket for Lemons and The University of Maryland

As always, it was a terrific experience for me. The students were extremely prepared, and they had definitely done their homework on buySAFE, information asymmetry, and the ecommerce marketplace in general. If you ever want to get an excellent sense of how well your marketing efforts are working or how well you are educating the market about your solution, I highly recommend inviting a couple hundred college students to study your product or service and let them give you fe

Google is an advertising cheapskate!

What is the most valuable brand in the world? Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate! …and "that’s a good thing" as Martha Stewart likes to say. There are a whole bunch of factors that have combined to drive Google’s amazing success, but an aggressive advertising spend is not one of them. To put it into perspective for you, let me first share with you how much Google’s big competitors spent on marketing and sales last year.

Chicago Will Host eBay Live 2008

If you are an eBay fan (as I am), and you live in the Midwest, you will be very happy to learn that eBay Live 2008 will be held in Chicago. eBay has not yet announced the decision, but Ina Steiner, a very authoritative source on all things eBay, has broken the story in her "eBay Live 2008 to Be Hosted in Chicago" blog post. There are a number of major companies in the e-commerce ecosystem, both merchants and third-party service providers, that have decided to skip eBay Live

Scam of the Month – Judge Judy Punishes an Idiotic eBay Fraudster!

In this "scam of the month", Judge Judy takes on an eBay fraudster and ultimately hands out the maximum punishment. In spite of the fact that this scam seems audaciously ridiculous, it is actually quite common online. Bottom-line, there are a lot of folks out there that lack any semblance of a moral compass. My inspiration for starting buySAFE was a similar scam that I fell victim to on eBay during the summer of 2000. The only major differences that I can point to are that

buySAFE and eBay Live 2007

It’s official. buySAFE is going to throw a terrific event in Boston the second week of June. However, the company has decided to skip exhibiting at eBay’s annual conference, eBay Live. Instead, buySAFE has decided that it would rather participate in a number of other e-commerce conferences that it believes provide better return on investment including the huge Internet Retailer Conference in San Jose. You can read about buySAFE’s eBay LIve 2007 decision on the buySAFE blog a

eCommerce’s “Shoot the Messenger” Strategy

When it comes to online fraud, the e-commerce industry seems to hate looking itself in the mirror. Specifically, e-commerce executives cringe at the mere mention of the existence of online fraud. Their first reaction is almost always to blame the messenger for sharing tough information about the industry rather than actually tackling the core issues driving the online fraud that victimizes consumers for millions of dollars every day. I ran across the following quote from Sc

Where Can You Meet the Largest Merchants on eBay?

buySAFE has attended every one of these remarkable semi-annual events. In fact, we have sponsored every PESA event since the organization’s inception, so we are obviously a huge supporter of this organization. Therefore, I wanted to give next week’s PESA Summit a mini-plug. If you are a professional merchant or simply interested in e-commerce because you are a member of the media, a financial analyst or a third-party service provider, you should attend this event. You won’

Does eBay Have a Credibility Gap With Merchants in 2007?

As 2007 begins to come into focus, I thought it might be interesting to revisit an experienced PowerSeller’s perspective on eBay. Frank Ross writes the Common Sense eCommerce blog, and in November 2006, Frank provided his commentary on eBay’s evolving relationship with e-commerce merchants. Please give his blog post a quick review – "eBay Credibility Gap 2007". Obviously, 2006 was a tough year for eBay and its merchants. We regularly get emails on this subject from readers

 

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