STEVE WODA'S BLOG

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves...

Is Yahoo Right to Resist Microsoft? Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street...

Eyeing Prices as Search Keeps Growing – eMarketer Even as some marketers rein in spending to hedge against further economic problems,...

Would Microsoft-Yahoo! Mean More Competition? – eMarketer On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to...