In the Woods

STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

 

Daily Roundup for 2008-04-16

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. Brands Partner

Daily Roundup for 2008-04-14

Is Yahoo Right to Resist Microsoft? Yahoo’s resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share. Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light

Daily Roundup for 2008-04-10

Eyeing Prices as Search Keeps Growing – eMarketer Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click

Daily Roundup for 2008-02-11

Would Microsoft-Yahoo! Mean More Competition? – eMarketer On the surface, Microsoft’s $44 billion offer to acquire Yahoo! seems to simplify the US search market share race. The combined firm would be second in online ad revenues to No.1 Google, and ahead of AOL. In 2007, Google rang up nearly $6 billion, while Yahoo! had about $3.4 billion and MSN had $1.4 billion net revenues. McAfee’s New Secure Web Platform Steers Millions of Consumers to the Secure Internet McAfee, Inc. t

 

Thanks for submitting!

 

CONTACT

Arlington, VA

(860) 580-9632

In the Woods