In the Woods

STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

 

Daily Roundup for 2008-04-16

Does Your Company Need a Chief Blogger? – Advertising Age It’s a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. Brands Partner

Daily Roundup for 2008-01-31

Phishing Sites Proliferate, But Experts Say Help Is on the Way The population of Web sites dedicated to the crime of phishing jumped markedly in October after dipping late in the summer, according to the latest data from the Anti-Phishing Working Group. The good news, though, is that experts appear to be working out a new way to shut down these sites in a way that will keep fraudsters off the Internet. The group’s October report, released last week, shows the number of unique

Daily Roundup for 2007-12-16

Blog Marketing Takes Commitment – Search Engine Watch Some marketers think "social media marketing" or "social media optimization" means "social media manipulation." There is a steady stream of how-to articles describing how to game the system of sites like Digg, or to develop linkbait to drive untargeted traffic to your site. A better way to approach social media is to remember that behind every successful blog is a person. Reaching out to bloggers and building a relationsh

 

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