top of page
In the Woods


… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

Home: Welcome

uKnowKids Epilogue and Announcement

Ten years ago, in partnership with Tim Woda and a group of amazing investors, advisors, employees, and family, I set out to make the digital world a safer place for kids and their families by founding the digital family safety company, and its flagship product, uKnowKids. The first company I founded after graduating from Wharton in 2001, buySAFE, focused on making e-commerce safer for consumers and more profitable for merchants. If you have ever seen the Norton Safe

‘Cause we all just want to be big tech stars!

I love the technology world.  There is so much creativity, and the following video is a great example of that.  This music video is a parody of Nickelback's Rock Star music video.  Check it out.  There is more reality in this video than most of us would like to admit. 🙂 I saw this video on Brad Feld's great blog, "Feld Thoughts", so special thanks to Brad for bringing it to our attention. #BradFeld #VC #Nickelback #BigTechStars #MusicVideoParody #Entrepreneurship #TechStars

Dancing with First Round Capital

These guys are creative; they have been in the trenches themselves (multiple times!); they have been successful (multiple times!); and most of all, they like working with entrepreneurs because they are entrepreneurs. I have had the pleasure of working with and knowing lots of technology investors, and along the way, I have learned a thing or two about who you want to try and work with (and what you want to avoid).  These guys are good.  Period.  In addition, their holiday vid

How Do You Win a Business Plan Competition?

The short answer is that you need to be very, very good.  There are a lot of terrific, aspiring entrepreneurs out there, and so a bit of luck is useful too.  Having said that, winning isn't everything. buySAFE is actually a product of the 2002 Wharton Business Plan Competition, but the plan was not the winning plan. has a similar story.  The founders and my good friends, Jeff Grass and John Tedesco, were finalists, but not winners, in the 1999 Wharton Business

Daily Roundup for 2008-03-04

Ask.Com Not Planning to Scrap Search: Source – New York Times Online search site is not getting rid of its specialized search technology, a source familiar with the matter said on Friday, saying a blog report to that effect was incorrect. Analysts cited a report in Silicon Alley Insider on Friday as one of several factors that led shares 7 percent lower in’s parent, IAC/InterActiveCorp. Executives Must Realize and Learn the Power of Social Media Senior marketi

How to Answer the VC Valuation Question

Over the last few years, I have presented to dozens of venture capital firms while fundraising, and inevitably, the venture capital investor always asks you what valuation you are looking for. This reminds me of that job interview question we have all been asked… "What are your biggest weaknesses?" There really isn’t a right answer, but there sure are a lot of bad answers. Stu Phillips does a nice job of explaining how to answer this important VC question on his blog, Soari

A Few Interesting, Recent eCommerce and Entrepreneurship Articles

Good morning everyone! If you know me well, you know that I am a voracious reader of anything and everything that I believe is interesting or useful either personally or professionally. My colleagues will attest to the fact that their Inbox usually has at least one article that I have recent found that might be useful for them or buySAFE. 🙂 Today, I have been catching-up on my reading list, and I thought I would share with you a few articles that I found interesting. Hope

The Wharton School and Entrepreneurship

The Wharton Business Plan Competition took place earlier this month, and NP Solutions was the big winner for 2007. The new venture took home the $20,000 grand prize for a business that provides a polymer based injectable hydrogel treatment for back pain. Obviously, I wish these folks a bunch of luck with their new business. As you may already know, I am a big fan of these collegiate competitions. buySAFE (formerly known as BondMyAuction) is a product of the Wharton Business

The Three Qualities of Great Entrepreneurs

Entrepreneurship is one of the most exciting things that you can choose to do as a profession. It is also tough to be an entrepreneur. Entrepreneurship is definitely not for the faint of heart. I ran across this quote recently, and I thought it perfectly describes the attributes of successful entrepreneurs. "Top people, especially entrepreneurs, seem to have these three qualities: First, they learn more things. Second, they try more things. Third, they persist longer than

buySAFE Founder Guarantees Delivery by The Washington Times

The Washington Times recently did a nice article on buySAFE, and of course, I appreciated the generous coverage as well. "buySAFE Founder Guarantees Delivery" by The Washington Times I hope you enjoy the read. Related articles & blog posts: AuctionWire TMCnet #eCommerce #Founder #eBay #WashingtonTimes #buySAFE #SteveWoda #Entrepreneurship

Home: Blog2

Thanks for submitting!

Home: Subscribe


Arlington, VA

(860) 580-9632

In the Woods
Home: Contact
bottom of page