In the Woods

STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

 

Daily Roundup for 2008-03-03

Lessons in building a better widget By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected. In helping brands develop widget presences, I can say that for brand managers and agencies alike, the first time through can be an emotional roller coaster. Early in the process, brainstorming sessions are filled with far-flung, fantastic ways to bring en

eCommerce’s “Shoot the Messenger” Strategy

When it comes to online fraud, the e-commerce industry seems to hate looking itself in the mirror. Specifically, e-commerce executives cringe at the mere mention of the existence of online fraud. Their first reaction is almost always to blame the messenger for sharing tough information about the industry rather than actually tackling the core issues driving the online fraud that victimizes consumers for millions of dollars every day. I ran across the following quote from Sc

 

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