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In the Woods

STEVE WODA'S BLOG

… Technology, Digital Family Safety and Security, Entrepreneurship, and Fatherhood

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Google is an advertising cheapskate!

What is the most valuable brand in the world? Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate! …and "that’s a good thing" as Martha Stewart likes to say. There are a whole bunch of factors that have combined to drive Google’s amazing success, but an aggressive advertising spend is not one of them. To put it into perspective for you, let me first share with you how much Google’s big competitors spent on marketing and sales last year.

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