Steve Woda's blog

Post Funding Advice for VC-backed Entrepreneurs

If you have ever raised venture capital, you know how important the post-funding relationship is with your venture capital investors.  Your pre-money valuation and financing terms are all important needless to say, but to be candid, the post-funding relationship you have (or are likely to have based on a VC's previous track record) is probably the most important issue for you to consider as an entrepreneur.

An experienced entrepreneur posted a great article on the subject on TheFunded.com, and here is an excerpt of the article...

There are a lot of postings here about getting the initial term sheet and getting the VC on board. However, just like marriages, many of these courting periods can be quite different from the month to month evolving operations and business that we face a year or two down the road. Remember that often these VCs will sit on your board, and direct your business in different ways and depending on your dilution can dictate how operational decisions should be made. Thus, it is important to get an early feel from your VC dialogue, especially how they would respond if the actual business is less than the wonderful picture we sometimes paint in our pitches.

If I can give you piece of advice that you need to follow religiously in your quest for venture capital, it is that you MUST speak to the entrepreneurs and CEOs that have previously taken money from and worked with the VC firm and the VC partner that you are considering.  Do not limit your discussions to the entrepreneurs and CEOs of the successful deals, but rather, you should talk to the entrepreneurs and CEOs of the unsuccessful deals as well.  In my experience, the VCs play a critical role in both outcomes, and you need to make sure you get the full, unedited scoop before you take money from a VC.  This is absolutely critical to your success or failure as a startup.

Speaking of which, I am always happy to share my insights on this subject with folks that are interested, so don't hesitate to email me with your questions.

You can read more of the original article here >> TheFunded.com: The post funding experience

Technorati Tags: Venture Capital,Post Funding Advice,Grotech,Core Capital,The Hartford Ventures,buySAFE,Steve Woda

Grotech Ventures Leads a $6.6 Million Series B Round of Funding for Collective Intellect

TechCrunch reported last week that Grotech Ventures has led another round of financing for Collective Intellect.  The following is an excerpt from TechCrunch.

Collective Intellect, a service that can be used to track what people are saying around the net about certain topics, has raised an additional $6.6M in a Series B round led by Grotech Capital Group with participation by Appian Ventures, Croghan Investments, and Crawley Hatfield Capital.

You can read more about the financing here >> More Money for Collective Intellect to Keep Fingers on Pulse of Internet

Technorati Tags: Grotech,Collective Intellect,Venture Capital,Appian Ventures,Croghan Investments,Crawley Hatfield

What is the Most Cost Effective Marketing Channel for eCommerce Merchants? Email Marketing!

According to eMarketer, email marketing is still a very effective means of driving e-commerce.  The following is an excerpt from eMarketer's article, "E-Mail Marketing Still Works"...

First, the good news: permission-based e-mail is great at getting consumers to buy.

Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they had made an online purchase in the previous year as a result of permission-based marketing.

In addition, e-mail was second only to customer reviews on Web sites for influencing online purchases, according to DoubleClick Performics' "Green Marketing Study," conducted by Opinion Research Corporation in February 2008. E-mail was roughly equal to search results in terms of influencing online purchases.

SPAM emails are obviously a huge problem, but when consumers expect to receive an email from a merchant, they obviously open those emails and respond in a material manner.  Our experience suggests that email marketing is here to stay and in fact, is going to grow in importance for online merchants because there are few, if any, more cost effective ways to drive a sale than to market to your current and past customers via email.  Having said that, consumers are increasingly likely to stop doing business with a retailer if the retailer uses poor email practices.  Therefore, there is a huge opportunity here for merchants, but if done incorrectly, it can be costly. 

Make sure you understand email best practices.  EmailLabs has produced nice list of email best practices that might be helpful for you.

Once you have acquired your customers via more expensive channels like Paid Search Advertising, eBay, or CSEs, make sure you keep them buying from you on a consistent basis by offering them interesting offers via email.  This really is a no brainer.

Read more of the eMarketer article here >> E-Mail Marketing Still Works - eMarketer

Technorati Tags: Email Marketing,eMarketer

From Messes To Successes

One of my favorite VC bloggers is Fred Wilson, and he wrote another great post this past week.  "From Messes to Successes" is an interesting article about his experiences with "problem" portfolio companies.  As you would hope would be the case with any good venture capitalist, he and his team have helped turn many of these "problems" into fabulous outcomes.

Here is an excerpt from his article...

When I look back at my 20+ year history of venture investing, it's certainly true that the biggest successes have been big messes at some point in their life. My most successful venture investment at Euclid, Multex, almost went bankrupt before the Internet came along and provided a cheap way to get it's service to its customers. Geocities, which was our most successful investment at Flatiron, was a total mess in mid/late 1997, about a year after we first invested. And our most successful investment to date at Union Square Ventures, TACODA, was a mess multiple times including when the first build of its software totally failed on them. Delicious also had plenty of messy moments in its brief period in our portfolio.

The core point of Fred's article is that startups are often messy due to the hyper-focus on the product and the market.  He goes on to argue that this may be what ultimately makes them companies great companies once they finally get their act together on process and operations.

I agree.  Building a great product is a pre-requisite for success.  When you get the product right, you can build a company around it.  Without a great product, you will end up throwing a lot of money at something that won't ultimately succeed.

Start with the product.  Make it great.  Build the team the processes and operations around that great product.  That is how you build a great, successful business.

You can read more of Fred's article here >> A VC: From Messes To Successes

Technorati Tags: Fred Wilson,A VC,Venture Capital,Union Square Ventures,Messes to Successes

buySAFE on TechNow

Here is a quick news story on buySAFE featuring both Jeff Grass, buySAFE's CEO, and Travis Brown, buySAFE's GC.  Nice work guys!

Daily Roundup for 2008-04-21

• Report: Paid Search Top Acquisition Tool for Retailers - Adotas
  In a year of dismal retail sales projections, a recent report says Americans will continue to snap up clothes, computers and cars online. A Shop.org conducted by Forrester Research found that online retail sales should climb 17% this year to $204 billion.


• TheFind powers commerce in Elle's content community - Comparison Shopping Engine Strategies
  It's been said that content, community and commerce is the holy grail to Internet success, and that's just what TheFind is now doing. The partnership effectively creates a destination shopping site on Elle.com, leveraging TheFind's competency in lifestyle goods, piping in products from merchants that match ELLE's audience.

Daily Roundup for 2008-04-17

• Targeting, Ad Network Spending Increase - eMarketer
  More than nine out of 10 US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media's "Ad Network Study 2008."  Nearly three-quarters of respondents said that they planned to spend more with ad networks in 2008 than they did in 2007.


• ISPs meddled with their customers' Web traffic by Robert McMillan, IDG News Service
  In a paper, set to be delivered Wednesday, the researchers document some troubling practices. In July and August they tested data sent to about 50,000 computers and discovered that a small number of ISPs were injecting ads into Web pages on their networks. They also found that some Web browsing and ad-blocking software was actually making Web surfing more dangerous by introducing security vulnerabilities into pages.

Daily Roundup for 2008-04-16

• Does Your Company Need a Chief Blogger? - Advertising Age
  It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.


• Brands Partner With Consumers Online - eMarketer
  These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.  Here are a few examples of how brands and consumers are working together online.

Daily Roundup for 2008-04-14

• Is Yahoo Right to Resist Microsoft?
  Yahoo's resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share.  Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light of Microsoft's (MSFT) slumping share price. "We have continued to launch new products and to take actions which leverage our scale, technology, people, and platforms as we execute on the strategy we publicly articulated," Yahoo Chief Executive Jerry Yang and Chairman Roy Bostock wrote.


• Yahoo Gets a Deadline
  Microsoft (MSFT) just dropped the bomb on Yahoo (YHOO). Microsoft CEO Steve Ballmer on Apr. 5 sent a letter giving Yahoo's board three weeks before it initiates a proxy fight, including nomination of a new slate of directors likely to approve the deal.

Daily Roundup for 2008-04-10

• Eyeing Prices as Search Keeps Growing - eMarketer
  Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment.  Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting.  The study was conducted by Radar Research online using an IntelliSurvey panel.


• Your Former Boss Can Kill Your Job Offer: Vault Job Search Career Information
  Many job seekers are blithely unaware that their former employers all too often say things that can damage or halt their career prospects. Most of this is due to the erroneous belief that it's somehow illegal to ask about things other than title and dates of employment during a reference check.  This is simply not true.  Today's courts have literally invented a whole new body of law called "Employment Law." Bundled in this tangle of law is employment pre-screening, otherwise known as reference checking.

Daily Roundup for 2008-04-08

• Just What We Needed, Google on Speed - Google Everflux
  Is it just me or has Google gone into overdrive? As a professional full-time online marketer I have to keep my mind firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz put together. Like any professional marketer, I monitor my numerous keywords on a daily basis - especially my major targeted keyword phrases that bring in the most sales and subscribers. For years now, I have had top rankings in Google for my chosen phrases; they move up and down, but mostly they don't leave the first page.


• Beam it up: Tiny projectors to magnify cell-phone cinema - Technology Review
  Recognizing that it is not much fun to watch movies on a tiny cell phone, a number of companies are racing to develop gadgets that project what's playing on the small screen onto walls, table cloths and other handy surfaces. ''Pico projectors'' that are small enough to carry around in a shirt pocket are expected on the market later this year. Eventually, the technology will be tiny enough to be built into phones and portable media players, the companies say.

Daily Roundup for 2008-04-07

• Busting a Rogue Blogger
  Of the many blogs born last May, Patent Troll Tracker seemed as innocuous as any. Its focus: the obscure but controversial subject of "patent trolls," a derogatory term used to describe businesses that make money by purchasing patents and then suing big companies for infringement. The author was clearly no fan of the practice, but his or her identity was a mystery. The "about me" section of the blog noted that the writer was simply "a patent lawyer trying to gather and organize information about patent litigation."  Through regular, copious posts, Troll Tracker quickly drew a devoted following in patent law circles, even among those who disagreed with its point of view. What readers didn't know, however, was that the blogger was Rick Frenkel, in-house patent counsel at Cisco Systems (CSCO), the Internet infrastructure giant.


• Ad Spending Grows on News Sites, But... - eMarketer
  Ad spending on newspaper Web sites increased to $3.2 billion in 2007, up 18.8% over 2006, according to preliminary estimates released by the Newspaper Association of America (NAA) in late March.  The trade group said that online ad spending accounted for 7.5% of all newspaper ad spending in 2007, up from 5.7% in 2006.

Daily Roundup for 2008-04-04

• Google's Gamble
  Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer. The debate was launched after a Mar. 26 report from researcher comScore (SCOR) showed a decline in the number of clicks from the prior month on Google's search-related ads. According to the research firm, clicks on ads declined 3% in February from the prior month and were up just 3% compared to last year. Some analysts cautioned investors against buying additional Google (GOOG) shares; Google's stock declined 3% on Mar. 27, to $444.


• Mashup Security - Technology Review
  Mashups--online applications that combine data and tools from different websites--are becoming increasingly useful. Although they started out as simple consumer programs, such as a tool that placed housing listings from Craigslist onto Google Maps, mashups have grown in complexity and are becoming popular with corporations, too. As a growing number of tools are released to help people easily build mashups, experts are also taking a look at how to head off the security risks.

Google TiSP - A FREE in-home wireless broadband service!

Google launches new services with astonishing speed, and today's announcement is no exception.  The latest Google invention is designed to help budget in these challenging economic times.

Starting today (4/1/08), you can sign up for Google TiSP. With Google TiSP, you'll get a speedy broadband connection for free! You can also pay extra for a faster connection.

Of course, there are a few fine print details to Google's TiSP service. For example, you'll need to install TiSP yourself. So read the details carefully. Obviously, you will want to understand what rights you're giving away when you use the TiSP service.

Google's TiSP only works with Windows. But Google promises that support for the Mac is coming soon.

Learn more about the Google TiSP (BETA), a FREE in-home wireless broadband service>>